Marin County is an extraordinary place in many respects. Rugged coastline, towering redwood forests and rolling hills cover a 828 sq. mile peninsula dotted with numerous small towns. The geography of Marin makes it all too easy for the citizens of one neighborhood to consider their circumstances apart from those of another just a few miles away. Although generally prosperous, children in less well-off communities suffer a dearth of services and opportunities others nearby enjoy in abundance.
Marinkids seeks to overcome this insular perspective by building a sense of community around the belief that caring for all the county’s children is a collective responsibility. Every town and everyone in Marin benefits from a more egalitarian spirit.
The creative team first explored a name for the new organization and then created an aspirational tagline, “opportunity around every corner.” The interlocking blue and green Marinkids “M” references both the distinctive natural environment and the defining concept.
- Name Development
- Tagline Development
- Identity
- Collateral
- Website
Design Team:
Clay Williams
Carlos Montalvan
Samantha Hero